Zoho stored the mission for Zoho Survey, which begins at $19 monthly until you are utilizing Zoho One, brief and candy. However whereas Zoho Survey does not ship the extra superior options present in a number of of its on-line survey software rivals, it is nonetheless an ideal alternative for the small enterprise proprietor who simply needs to get began or perhaps a extra refined person charged with a undertaking that solely wants to gather fundamental info. SurveyGizmo is our Editors’ Selection on this class, however Zoho Survey is an effective guess for rookies.
Like the opposite on-line survey purposes I reviewed, together with FluidSurveys, SoGoSurvey, and SurveyMonkey, there are three steps: creating the survey, getting it in respondents’ hands, and analyzing the results. But good luck trying to figure out the options. The company has three classes of service beyond the (quite capable) free application, and provides too little guidance of the features in the standard ($19 per month), premium ($24 per month), and enterprise ($41 per month) choices. For instance, the more expensive subscriptions include piping, which let you customize follow-up questions and answer options.
However, when you’re logged in as a freebie user, Zoho Survey’s otherwise-useful Help screens don’t show you how piping works or where it’d be appropriate, so you never get a chance to see if that feature is worth the money for the premium subscription. You do get unlimited questions and responses at the least expensive option. The premium option adds piping, Multilanguage support, and email notifications; for the top tier you also get portal creation and user management.
Creating and Analyzing Surveys
You create a survey in Zoho Survey by choosing question-types from a drop-down menu: multiple choice, essay text box, a number field, a matrix choice, a star-rating scale (e.g., on a scale of 1-5), a date field (where you can choose from a calendar, unique among these tools), and so on. Its question types aren’t as extensive as you’ll find in, say, SurveyGizmo, but 90 percent of the time you’ll be asking people multiple-choice and essay questions.
I liked the simplicity of the interface. While you build the survey, everything appears on one webpage. You see all the survey pages at once, so you can scroll up-and-down to see where to add a question. If (when!) you decide to move a question, you know right where it will end up.
The question logic is easy to follow, too, with drop-down boxes that guide you through the path a respondent follows. For example, if question three has a drop-down for state, and the respondent is from California, you can show some California-only questions.
Zoho Survey also supports predefined choices (such as gender or days of the week) from a databank of commonly asked questions. You can add “guest reviewers” to review and comment on the survey before it’s launched. Predefined themes make it pretty, with customizable colors, fonts, etc., though nothing like the full-on themes in SurveyGizmo.
Each of these applications expects you to distribute a ready-to-go survey by email, and Zoho Survey is no exception. Unless you want to copy-and-paste the public or private survey link into an email message on your own, though, you need to use Zoho Campaigns or Mailchimpto manage and distribute the survey. That can be a plus or a minus. On one hand, you have to learn yet another application (though with the same design sensibilities as Zoho Survey; and Zoho Campaigns, too, has a free option); on the other, you get the advantages of an email campaign application that has more than “bolt on” email functionality.
Do you have different audiences taking a survey? You can use what Zoho Survey calls “collectors” to create a customized link for different sets of respondents, which can help you discern whether respondents came to the site from your “Take a survey, win a cruise!” promotion or the “Take a survey, win an unemployed brother-in-law!” campaign.
When it comes time to analyze the data you gathered, Zoho Survey keeps it deliciously simple. Reporting is reassuringly basic, with pie charts and text charts, and adjusting what’s shown (bar, column, or line charts; or perhaps text-only) takes only a few clicks. Filters can incorporate multiple criteria (show charts reflecting only people who work for small companies), and cross-tabulations let you compare responses based on their answers (show satisfaction rankings based on the respondent’s company size). If you expect to rely on the software’s reporting, without any need to change formatting or delve deep into the data relationships, Zoho Survey should serve you just fine.
Keeping It Simple
Zoho Survey is one of several online business applications from Zoho, and naturally they play well with one another. The survey application integrates with Zoho CRM Professional Edition, Zoho SalesIQ, and Google’s spreadsheet (into which, the documentation promises, you can automatically push real-time data; I didn’t test this). If you need a lot of control over surveys, and you want an extensive set of question-types or reporting features, look elsewhere. However, if your needs are unfussy, Zoho Survey should serve you quite well.