So nobody actually went to the films this weekend, huh? The paltry numbers are nonetheless rolling in, however there’s no denying the reality: It’s been greater than 15 years since America spent so little cash at their native theater. That’s proper: You must return to late September of 2001, when the nation was nonetheless reeling from the horror of the September 11th assaults, to discover a mixed box-office whole decrease than the $49 million every part at the moment in theaters managed to gross this weekend.
There are a number of cheap explanations for this mass multiplex snubbing. For loads of college students, faculty or in any other case, summer season is principally over; some faculties began courses once more this morning, and catching up with The Hitman’s Bodyguard was in all probability fairly low on the final-hours-of-freedom priorities record. Hurricane Harvey may have harm ticket gross sales, partly as a result of a number of theaters in Texas closed in the course of the storm, but in addition as a result of, once more, seeing Ryan Reynolds fireplace quips at Samuel L. Jackson in all probability appeared…lower than urgent. And there was, after all, Saturday night time’s Floyd Mayweather-Conor McGregor showdown, which drew tens of millions of viewers (legally and illegally). In truth, among the few who did head for the multiplex solely did so to look at the match; a Fathom livestream of the battle introduced in $2.6 million—sufficient, sadly, to beat one of many precise new films in theaters, the kung-fu biodrama Delivery Of The Dragon, which opened on greater than 1,500 screens with a pathetic $2.5 million.
One does need to surprise if this dismal box-office weekend was a self-fulfilling prophecy. Do studios launch their least-promising fare in the course of the remaining days of August as a result of audiences have a tendency to remain away throughout that calendar window? Or do audiences keep away as a result of the studios refuse to open something attractive on the finish of the summer season? The one different new broad launch, in addition to Delivery Of The Dragon, was the animated import Leap!, belatedly smuggled into theaters like a write-off by infamous release-date swappers the Weinsteins. Grossing simply $5 million on greater than 2,500 screens, the cut-rate cartoon landed in third place, behind earlier weekend winners The Hitman’s Bodyguard ($10 million) and Annabelle: Creation ($7.three million). The Weinsteins additionally claimed fourth place on the charts, as Taylor Sheridan’s snowbound crime yarn Wind River picked up $four.four million because it expanded into broad launch. That’s a uncommon spot of fine information from this poor exhibiting of a weekend, provided that the movie is now near incomes again its $11 million finances.
There aren’t any massive fights taking place within the subsequent few days, but in addition no massive films opening—this is without doubt one of the first Labor Day weekends in reminiscence with no new broad launch scheduled. Will even fewer moviegoers spend their dwindling summer season hours on the multiplex? We’ll let you understand subsequent Monday. However the shedding streak can’t final for lengthy. Not with that killer clown film floating into theaters the weekend after.
For extra detailed numbers, go to Field Workplace Mojo.