Technically Incorrect presents a barely twisted tackle the tech that is taken over our lives.
Have you ever seen thrilling new Volkswagens on the highway not too long ago?
Neither have I.
Maybe that is why the corporate’s newest advert options no new Volkswagens in any respect. Nor even Volkswagens from this century.
As an alternative, this is 60 seconds of ’60s nostalgia. Again then, the Microbus was the favored transport of pot-addled hippies. The Beetle was the favored transport of, oh, nearly everybody who did not have a Microbus.
Right here, we hear Joe Cocker’s elegant rendition of “With a Little Assist From my Pals,” as we see ’60s hippies being extra than simply good associates. They really assist one another.
The advert claims that “VW drivers have at all times put others first.”
Please forgive me, a few VW drivers in my neighborhood put others at risk.
Nonetheless, VW is attempting to incite these emotions of yore to get you extra positively disposed to, say, a Tiguan. Or, in the event you’re optimistic about residing an extended and loving life, maybe the sight of the Microbus is a teaser for the brand new. Accessible in 2022.
The hook is the corporate’s six-year, 72,000-mile bumper-to-bumper so-called Individuals First guarantee.
Which, some may say, is no less than a gesture after the corporate’s, during which VW tried to get round US Environmental Safety Company rules and obtained caught.
Issues have improved for the model this 12 months. Gross sales are up 9 % for the 12 months thus far.
Who, although, goes to be moved by seeing a bunch of dirty hippies being lovey-dovey?
In any case, the ’60s have been a really very long time in the past. Do, say, millennials care about that period? On my travels I’ve not heard lots of them buzzing Buffalo Springfield melodies.
Maybe, although, given the fractious, nasty tone of our occasions, something that smacks of human love and heat will likely be positively obtained.
Love one another and you may love Volkswagen. Even when its automobiles look spectacularly nondescript.
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