The Rock meets Siri in a loopy film pitch

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 Technically Incorrect gives a barely twisted tackle the tech that is taken over our lives.


Monsters and automobiles and a lot pleasure. You hope.


The Rock/Fb

I am so excited that I am virtually awake.

Dwayne Johnson, he who kinds himself as The Rock of our ages, made a shocking announcement on social media on Sunday.

He declared — each on Twitter and Fb — that he is starring in a brand new film, entitled “RockXSiri. Dominate the Day,” to be launched on Monday. 

His co-star? Stunningly, it is Siri.

Apparently, Siri’s agent — not content material along with his shopper being the inspiration for the film “Her” — has landed her a task wherein she truly will get a credit score.

On Fb, The Rock declared: “I partnered with #Apple to make the BIGGEST, COOLEST, CRAZIEST, DOPEST, MOST OVER THE TOP, FUNNEST (is that even a phrase?) film ever.” He uttered roughly the identical understatements on Twitter.

Does he have your consideration now?

This alleged film is, in keeping with The Rock, to debut on Apple’s YouTube channel on Monday.

Is it, although, actually a film? Or may it’s merely be extra of a protracted advert to make you imagine that Siri is actually a star? The latter, it appears (simply ask Johnson himself.)

Some individuals, you see, assume she’s just a little behind, say, Google’s cerebral synthetic assistant and even Amazon’s barely extra utilitarian Alexa. 

Furthermore, with the music-loving, Siri-powered Apple HomePod on the December horizon, something that reinforces Siri’s picture may be each welcome and strategic.

Apple did not instantly reply to a request for remark.

Having devoted my life to decoding — and creating — advertising and marketing nonsense, I descended upon these Facebooked phrases from The Rock: “I make films for the world to take pleasure in and we additionally made this one to inspire you to get on the market and get the job completed.”

What can “get the job completed” presumably imply? It means, I worry, that Siri goes that will help you in your work life, as a result of she’s truly so very intelligent. However what job? A financial institution job? A financial institution teller job? Hasn’t the Rock heard that AI will put us all out of labor?

One other clue is the “Dominate the Day” half. Siri will presumably take the loser that you simply at the moment are and switch you right into a winner. 

However then there’s the primary a part of the title: RockXSiri. You are going to inform me it is a love story, I am going to wager.

Sure, one with monsters, planes and quick automobiles, because the film poster suggests. 

So it is your common The Rock film, apparently, however become an advert for Siri. Or maybe it is also be the opening salvo in The Rock’s rumored 2020 presidential marketing campaign.

Vote The Rock-Siri and make America dominate the world’s days once more.

Technically Incorrect: Bringing you a contemporary and irreverent tackle tech.

It is Sophisticated: That is courting within the age of apps. Having enjoyable but? These tales get to the center of the matter.

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