The Huge Methods NBC Is Utilizing The Tremendous Bowl To Promote The Winter Olympics

NBC sportscasters have a busy February forward of them because the community will host each the Tremendous Bowl and the 2018 Winter Olympics. With the Winter Video games starting simply 4 days after the Tremendous Bowl, NBC is planning to advertise its protection of the festivities in a giant means throughout the massive sport. Fred Gaudelli is the manager producer of Thursday Night time Soccer, Sunday Night Football, and the Tremendous Bowl telecast, and he detailed precisely how the manufacturing workforce would promote the Olympics whereas talking on the TCA winter press tour:

We’ll be introducing among the athletes, among the massive tales from Pyeongchang into our Tremendous Bowl programming. So we’ll benefit from this large platform on Tremendous Bowl Sunday and sort of whet folks’s appetites for the tales, for the attractive surroundings of South Korea, and get them prepared for that complete Olympic expertise.

So whereas People chow down on snacks, watch funny commercials and Justin Timberlake carry out, and perhaps get pleasure from a little bit soccer, NBC goes to pepper in some protection of the 2018 Winter Olympic Video games. This implies sports activities fans will doubtless get an opportunity to study among the lesser-mentioned stars of the Olympics and have some purpose to get invested earlier than the video games begin later that week on Friday, February 9. Moreover, viewers will get to see some picturesque views of Pyeongchang, South Korea, which could simply be barely prettier than Minnesota’s U.S. Financial institution Stadium.

Fred Gaudelli and the remainder of NBC seem intent on ensuring audiences who tune in for the Tremendous Bowl are conscious there are different massive video games on the horizon following the conclusion of the NFL season. They’re proper in doing so, as whereas the Tremendous Bowl is a giant cash maker for the community that hosts the occasion, internet hosting the Winter Olympics may very well be extra profitable in the long term. After all, the Winter Olympics run for much longer than the Tremendous Bowl, which is perhaps why NBC expects advert income for the 2018 Winter Olympics to be double the advert income of final yr’s Tremendous Bowl, which got here in at $500 million for Fox. Given the variety of This Is Ussort reveals the community might produce with that sort of cash, it is unsurprising Gaudelli stated this:

[T]he Olympics is mostly a distinctive alternative. We’re going to spend so much of Tremendous Bowl Sunday weaving the Olympics into our telecast. Mike Tirico, who’s our primetime host, who has additionally hosted “Soccer Night time in America” this yr, will not be on the Tremendous Bowl. He will probably be in Pyeongchang, however he’ll have a presence in our pregame present.

The Super Bowl is scheduled to air on NBC Sunday, February four with the 2018 Winter Olympics kicking off later that week on Friday, February 9. For different nice tv reveals new or returning to tv within the coming weeks, go to our midseason premiere guide.

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