Studios reportedly resisting Apple’s 4K film pricing plan

With a new 4K-capable Apple TV anticipated to be introduced concurrently the new iPhones in September, Apple is busy making offers to promote ultra-high definition content material through iTunes, The Wall Road Journal experiences. Negotiations have run right into a snag over pricing, nevertheless. Apple reportedly desires to promote Extremely HD movies for $19.99 — the identical value as HD films — whereas some studios need Apple to cost a $5-$10 premium.

The report did not say what offers Apple has in place, however apparently “a number of main studios” are balking at Apple’s pricing plan.

In bodily disc format, UHD films do usually promote for greater than their Blu-ray counterparts, that are additionally included within the field, however we have seen loads of gross sales on UHD films that push costs under $20.

Netflix, Vudu and Amazon Video provide 4K streaming content material and all are anticipated to be obtainable on the brand new 4K Apple TV. Vudu lately launched on Apple TV and Apple confirmed in June that Amazon can be obtainable on Apple TV this yr. It is price noting that Vudu sells films, however you may’t purchase them out of your Apple TV — you may solely stream content material out of your Vudu library. 

Apple did not instantly reply to a request for remark. 

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