Morton Salt’s new Alexa talent needs to assist together with your Thanksgiving turkey

‘Tis the season for making an attempt your hand at cooking turkey, and if you happen to aren’t terribly skilled, then you definately would possibly need to hunt down some help earlier than your entire household takes a seat round your desk. Certain, a cookbook would most likely do the trick, and you’ve got most likely obtained loads of family members who would love to supply steerage — however why not simply ask Alexa?

Alexa’s “Morton Brine Time” talent can train you the whole lot you’d ever need to learn about brining a turkey.


Screenshot by Ry Crist/CNET

Now, because of Morton Salt’s new “Morton Brine Time” talent for the favored digital assistant, you’ll be able to.

To allow it, seek for Morton Brine Time within the abilities part of the Alexa app, or simply say, “Alexa, allow Morton Brine Time,” which is a superbly regular and affordable factor to say out loud whenever you’re alone in your kitchen. With the talent enabled, Alexa will have the ability to reply frequent brining questions, and even stroll you thru a recipe step-by-step, together with recipes from superstar chef Richard Blais.

“Brining a turkey with kosher salt helps guarantee a juicy, flavor-packed chicken,” Blais says within the press launch earlier than occurring to lavish reward on how nicely Morton salt dissolves in water.

Examples of instructions you may give embrace, “Alexa, ask Morton Brine Time why I ought to brine,” and “Alexa, ask Morton Brine Time for a moist brine recipe,” although I began simply by saying, “Alexa, open Morton Brine Time.” From there, Alexa was off to the races, asking me how massive my turkey was and whether or not I needed to attempt a moist or a dry brine. I advised her I had no thought, and she or he defined the virtues of every technique. Instantly extra knowledgeable, I advised her I needed to attempt a moist brine.

From there, she provided me a selection between a fundamental brine and a extra concerned brine from Chef Blais that provides in some Chinese language taste. I threw warning to the wind and advised Alexa that my imaginary turkey deserved the fanciest of Chinese language brines. “Ah, a budding connoisseur,” she replied earlier than sending the recipe to my Alexa app and providing to learn via the steps with me.


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It was a surprisingly clean expertise, and really one of many extra sturdy conversations I’ve had with Alexa in current reminiscence, regardless of it being largely one-sided. If you happen to’re a clueless prepare dinner who simply needs somebody to inform you what to do, I may see the enchantment. Morton clearly needs to promote a bunch of salt subsequent week, however hey, kudos for choosing a promotion that is truly considerably helpful.

And actually, I am simply shocked that Morton beat Butterball to the punch.

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