2017 has already seen a bumper crop of nice rap data, from Future, Jay-Z, Vince Staples, 2 Chainz, MIKE, Starlito & Don Journey, and plenty of extra, however when the mud settles, Kendrick Lamar’s Rattling could outshine all of them. Regardless of its stripped, back-to-basics aesthetic and spartan first single, it’s a deceptively wealthy track set, filled with themes that slowly develop and a clear-cut narrative that unfolds right into a shaggy-dog twist. When it first got here out, individuals seemingly wished extra from Kendrick, and so started a conspiracy idea round a second album, an Easter Sunday launch referred to as Nation that might complement Rattling’s Good Friday launch. It by no means occurred, as a result of these kind of web conspiracy theories just about by no means do.
However a lower-key idea—that the album functioned as an equally cohesive assertion when performed back-to-front—nonetheless lingered, and in a brand new interview with MTV Information, Lamar confirmed it.
“It performs as a full story and even a greater rhythm. It’s one in every of my favourite rhythms and tempos inside the album. It’s one thing that we undoubtedly premeditate whereas we’re within the studio. I don’t assume the story essentially modifications, I believe the texture modifications. The preliminary vibe listening from the highest all the best way to the underside is … this aggression and this perspective. You already know, ‘DNA,’ and exposing who I actually am. You pay attention from the again finish, and it’s virtually the duality and the distinction of the intricate Kendrick Lamar. Each of those items are who I’m.”
And guess what? It fucking guidelines that method! “Duckworth” bangs as an opener, “DNA” is a superb late-album tempo pick-up, “Lust” leads into “Humble” fantastically, and the entire thing’s value a rattling re-listen. These kind of secret strategies of listening to data are all the time enjoyable, if completely spurious, ranging in high quality from “Darkish Facet Of Oz” to the insane perception that you simply’re supposed to 2 copies of Child A synced 17 seconds aside. (Get excessive first?) However an deliberately designed alternate model of listening to a file is fairly uncommon, and anyway, a ok excuse to revisit the file on a Friday afternoon.