I went to purchase an iPhone X. AT&T advised me Galaxy Be aware eight is best

Technically Incorrect provides a barely twisted tackle the tech that is taken over our lives.


Was I bought? Or unsold?


César Salza/CNET

AT&T simply would not let go.

First, it emailed me on iPhone X preordering day: “Krzysztof, your look forward to iPhone X is over.” 

It wasn’t. Once I went on-line, I may order solely the 64GB model. And solely in silver. 

Nonetheless, AT&T continued. On iPhone launch day, it emailed me twice. 

“Krzysztof, it is time. Order your new iPhone X on-line at the moment.” blared the primary e mail, at three:43 p.m. PT.

I did not react. So at 11:23 that night time: “Krzysztof, your new iPhone X has arrived!” 

Wait, I might ordered it with out understanding? Not fairly. Nonetheless, I went on-line once more. And once more, I may order solely a 64GB.

I nonetheless wasn’t positive I needed an iPhone X. I needed to deal with it much more, so I had an thought. Why not go alongside to an AT&T retailer and see if somebody there may promote me on the cellphone? 

In spite of everything, I might already been to a Verizon retailer and a Finest Purchase to see whether or not Pixel 2 was the right selection. And I’ve typically been fascinated by the gross sales strategy of late.

Lights. FaceID. Motion.
Off, then, I went to a Bay Space AT&T retailer. 

The minute I walked in, I used to be cheerily accosted by a salesman keen to assist. I defined that I nonetheless had an iPhone 6 and that I used to be in search of a brand new cellphone life. 

I added that AT&T had been emailing me fairly persistently. “Apple’s most likely paying them some huge cash to do this,” he mentioned with a chuckle. 

He then confirmed me the total vary of iPhones. Sure, even the SE. He defined that the two iPhone eight fashions did not impress him a lot.

“What in regards to the X?” I requested.

As in so many shops, it is onerous to get a real really feel of a cellphone when it has a safety cable hooked up. Nonetheless, the salesperson had a special method from many cellphone salespeople I’ve encountered. They at all times began with the digicam and the way fantastic it was.

This salesman started with FaceID and the way it’s a a lot faster technique to unlock the cellphone.

“Have you ever tried it?” I requested.

“No.”

“Do you could have any telephones within the retailer?” 

He defined that he did not. Certainly, even when I made a decision to purchase one, he wasn’t positive whether or not I might get it in December or January. 

“I heard that there have been 2 million telephones and four million preorders,” he advised me. I hadn’t heard that.

So which cellphone is the very best?
He was a particularly partaking character who did not appear fully bought on the cellphone. 

I requested in regards to the glass again and the way simply it’d break. He glossed over it and defined that even when individuals got here into the shop with iPhone issues — AT&T sends individuals to the closest Apple Retailer, in fact — none have been complaining in regards to the iPhone X.

He revealed that he was an iPhone proprietor, however solely as a result of he was so dedicated to Apple Music. I might by no means heard anybody say that earlier than.

“I have been on iTunes since I used to be in highschool,” he mentioned. Apple Music was, for him, an extension of that dedication. (However wait, you may get Apple Music on Android now.)

I then requested the only query: “Is iPhone X the very best cellphone I should buy?”

“Nah. The Be aware eight is best,” he replied, with pleasing candor. 

He defined that, for him, what was most essential in a cellphone was the power to look at films at no cost. 

“With Android, I can obtain apps that allow me try this. I am unable to try this with my iPhone,” he mentioned. “And the Be aware eight has a extremely huge display.”

“Ah, may I take a look at one?”

As an alternative of taking me over to the Samsung space of the shop, he merely took one out of his pocket. It turned out to be his work cellphone. 

“Look,” he mentioned. “This is the massive distinction. It is the display. Samsung has been making TVs endlessly, yeah? In order that they’ve perfected it. This new iPhone, it is the primary time they’ve ever completed an OLED display.”

I stay fascinated and perplexed
I nodded, whereas pondering loudly to myself, “Samsung makes the iPhone X screens, does not it?”

No, I did not say it. I used to be far too mesmerized by the expertise to interrupt its circulate.

I used to be, as I’ve been although all my retailer visits, impressed with how open salespeople could be. He’d handed me his work cellphone to play with as I noticed match. He was ready to present his sincere view and even admit that he’d discovered about iPhone X by trial and error.

“You aren’t getting extra fee in case you promote me the Galaxy Be aware eight as a substitute of the iPhone X, do you?” I requested.

“Nah. It makes no distinction what cellphone I promote you. We do not make cash on the telephones. We need to promote you the leisure that goes on them,” he mentioned. 

He did add that only a few individuals are transferring from iPhone to Android, despite the fact that he insisted that, in case you give it time, Android is the higher expertise.

I requested how a lot observe he’d had on the iPhone X earlier than it had launched. 

“I discovered on the job. At first, I did not even know the right way to unlock it,” he admitted. He mentioned he’d been given a number of particulars in regards to the new cellphone beforehand, however he would not characterize it as coaching.

AT&T did not reply to a request for remark.

This was only one retailer go to, but I heard the identical story from this salesman that I might heard from others. 

“iPhones are for individuals who need it easy. Androids are for people who find themselves extra nerdy. Silicon Valley — now that is much more Android. Right here, 90 % of our enterprise is iPhones,” he mentioned.

I would like it easy, however I left a contact perplexed by a system that does not actually allow you to totally examine a product and does not even present sufficient merchandise for patrons to carry and revel in. 

Evidently many individuals encounter the hype and purchase on religion. That is the world of on-line purchasing, in any case.

Once I obtained house, I checked my emails. AT&T had written once more. No, it wasn’t in regards to the iPhone X. 

As an alternative, it learn: “Krzysztof. The brand new AT&T THANKS app is your entry to unique advantages.”

AT&T needed to thank me? Why, that is good.

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