Singer Rick Astley tweeted in the present day that it has been 30 years since he launched the smash-hit music “By no means Gonna Give You Up,” making this a fairly enormous anniversary for one of the inescapable earworms that has ever been unleashed on the world.
After all, one of many causes that “By no means Gonna Give You Up” is so inescapable is that the web loves to make use of it in elaborate (and not-so-elaborate) pranks. Dubbed “Rickrolling,” the fundamental gag often entails somebody posting a hyperlink to one thing that sounds too good to be true, however when the goal of the prank clicks the hyperlink, they’re really taken to Rick Astley’s video on YouTube—usually with a faux video identify and outline with the intention to preserve folks from determining the ruse earlier than it’s too late. The historical past of Rickrolling is deeply linked to the historical past of normal web trolling, and in line with an interesting new video essay launched in honor of the music’s 30th anniversary, its sudden resurgence may even shed some gentle on how human trolls like Donald Trump have come to energy.
The video is a number of hours lengthy, nevertheless it’s all extremely thought-provoking and undoubtedly value a watch. You may see it for your self beneath.
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