Gene Simmons is making an attempt to trademark the satan horns hand gesture · Newswire · The A.V. Membership

KISS is perhaps within the Rock And Roll Corridor Of Fame, and he may need obtained awards for his humanitarian work, however Gene Simmons remains to be anxious about his legacy. It’s not sufficient to have bought over 70 million albums along with his band—according to The Hollywood Reporter, the frontman is making an attempt to trademark the satan horns hand gesture we frequently see at rock exhibits (although not essentially simply KISS exhibits). Simmons, whose KISS persona was/is “The Demon,” claims he first flashed the gesture—or moderately, used it “in commerce”—throughout a live performance on November 14, 1974. His trademark will cowl the gesture’s use in “leisure, specifically, dwell performances by a musical artist; private appearances by a musical artist.”

Screenshot: https://tsdr.uspto.gov/#caseNumber=87482739&caseType=SERIAL_NO&searchType=statusSearch

Simmons’ trademark software is sure to fulfill with some resistance—in any case, Ronnie James Dio is broadly credited with popularizing signal of the horns gesture. Now, that’s not fairly the identical gesture Simmons is making an attempt to trademark; the drawing submitted with the appliance leaves the thumb out, as an alternative of positioned over the center and ring fingers.

And there are different variations on the gesture—as io9 points out, it’s fairly just like Spider-Man’s internet “thwip” factor, which is definitely extra the other way up, however the kind remains to be fairly shut (the thumb is unquestionably out, purported Simmons fashion). Then there’s the truth that the signal of the horns might be traced again to the Indian subcontinent, varied Mediterranean cultures, and, a bit of extra near house, in Latin America.

Oddly, Simmons and his counsel have failed to note the similarity between his satan horns and the American Sign Language sign for “I love you,” which may show to be the most important hurdle. However he didn’t write “I Was Made For Lovin’ You”—that was Paul Stanley—so we will see how he may need neglected it.



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