Ford C-Max, Toyota Prius V should die so SUVs can reside

The Ford C-Max and Toyota Prius V had been bizarre hybrids, probably not current in any particular phase — they weren’t crossovers, nor minivans, however they had been greater than your common hatchbacks. However none of that issues now, as a result of they’re each useless.

The ‘Max’ in C-Max did not confer with gross sales

The Ford C-Max had two variants within the US — the usual gas-electric hybrid, and the Energi plug-in hybrid. Manufacturing of the C-Max Energi resulted in September, however late final week, Automotive Information reported that the usual C-Max hybrid will meet its maker in mid-2018.

There are two fundamental causes that Ford determined to eradicate the C-Max within the US. The primary is gross sales figures — the C-Max was Ford’s worst-selling mass-market mannequin. It arrived within the US simply because the crossover craze grew to eat all of humanity, and regularly low gasoline costs did not assist its prospects a lot, both. Ford hasn’t offered greater than 2,000 C-Max fashions in a single month since December 2016, and in January, it could not even break into four-digit figures.

The opposite purpose for the C-Max’s departure is that it should make room for 2 new fashions. Ford will take the Wayne, Michigan plant the place the C-Max was made and retool it for each the upcoming Bronco SUV and Ranger mid-size pickup. Vans and SUVs command far larger margins, and there is quite a lot of anticipation surrounding these two fashions. They’re going to do extra for Ford’s backside line than the C-Max ever did.

The C-Max is a little more fashionable in Europe, and it’ll proceed to reside on in that market, the place Ford provides each gasoline and diesel variants.

Prius V, slain by its personal brother

Much like the C-Max, the Prius V was killed in order that SUVs can reside, however this time, the SUV in query is technically a competitor. Toyota launched the RAV4 Hybrid crossover in 2016, lastly providing an electrified model of its extremely fashionable cute-ute. That automotive promptly ate up the entire Prius V’s gross sales, leaving it a shell of its former self.

Its gross sales figures have been within the three-digit vary this complete 12 months, and the final time Toyota offered greater than 2,000 in a single month was December 2015. Over six years, although, the Prius V amassed roughly 160,000 gross sales, which is spectacular till you notice Toyota offered twice as many RAV4s simply final 12 months.

These two deaths aren’t outliers, however reasonably outcomes of a fever that has encompassed a complete business. With gasoline costs staying low and gasoline financial system numbers rising because of new applied sciences, crossovers and SUVs proceed to see rising demand. A lot so, in truth, that they are pulling house owners from each different phase within the business, whether or not it is wagons, sedans and even coupes.

So it goes. 

Toyota up to date the Prius for the 2016 mannequin 12 months, however that did not do a lot for its gross sales.


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