Apple insists iPad Professional is the fashionable definition of a pc

Technically Incorrect affords a barely twisted tackle the tech that is taken over our lives.


It is a postcomputer that wants a pen. Oh, I imply a pencil.


Apple/YouTube screenshot by Chris Matyszczyk/CNET

Are you continue to utilizing the phrase “pc”? 

I worry you may be passe. I worry Apple may suppose so too.

These days, the corporate hasn’t talked an excessive amount of about MacBooks, preferring to give attention to iPhones and iPads.

Now, in a brand new advert for the iPad Professional, we’re introduced with a woman for whom the machine is every little thing.

At college, she makes use of it for FaceTiming and homework (in what seems to be remarkably like Microsoft Phrase). 

It is also, oh, a digital camera and a pad on which she will doodle utilizing Procreate. 

On the bus, she even reads a Marvel Lady comedian e book on her iPad Professional. Whereas a a lot older — at the very least 30 — man is studying what additionally seems to be like a comic book, however on one thing made out of paper. 

He is envious of the iPad Professional, after all.

Can we pause right here to notice that our heroine has her toes up on the bus partition? Her dad and mom want to speak to her about that earlier than I do.

It is left to her mother (or it might be her next-door neighbor) to arrange our shiny younger factor for a magical, revolutionary ultimate thought, as she sees the lady within the backyard.

“What are you doing in your pc?” mother (or neighbor) asks.

The lady solutions — drum roll please — “What’s a pc?” 

How touchingly glib, you may suppose. 

For a while, Apple has insisted that the iPad Professional is a pc. This initially induced Microsoft to snigger so much.

Why, solely final week, Microsoft CEO Satya Nadella informed a few journalists who had iPads to “get an actual pc.”

However an increasing number of persons are satisfied that the iPad Professional, or its rival, Microsoft’s Floor Professional, is all they want.

Apple teases gently on YouTube, “With iPad Professional + iOS 11, a post-PC world could also be nearer than you suppose.”

Properly, the president is all the time telling us that the world is way too PC.

Does the Mac nonetheless matter? Apple execs clarify why the MacBook Professional was over 4 years within the making, and why we should always care.

CNET en Español: Get all of your tech information and opinions in Spanish.

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