In a means, Amityville: The Awakening obtained fortunate: It’s removed from the most important downside the Weinsteins and their varied corporations will face this yr. However the four-times-delayed 18th entry into the Amityville Horror franchise continues to be a catastrophe for Dimension movies and The Weinstein Co., incomes a mere $742 over its one-day particular launch in 10 theaters this previous Saturday. Averaged out to $74.20 per theater, that places Amityville: The Awakening in competitors with among the lowest box-office takes of all time, like Confession Of A Little one Of The Century, which made $68 in its opening weekend and $74 whole at one U.S. theater in 2015, and Canine Eat Canine (the Columbian crime film, not one of many 38 different movies and TV reveals that share the identical title), which grossed $80 at one New York theater in 2008.
It’s not solely clear why Amityville: The Awakening obtained a theatrical launch in any respect: The movie was launched free of charge on Google Play two weeks in the past, and can stay there, free of charge, till November eight. Normally, a restricted theatrical launch for a streaming title signifies an awards run, however that’s clearly not the case right here—not simply due to the movie’s dismal 20 p.c Rotten Tomatoes rating, but additionally as a result of an Academy qualifying run requires a strong week of screenings in a Los Angeles-area theater, not in the future. Maybe it was a gesture in the direction of longtime followers who don’t do the entire streaming factor, or a cynical try to money in on devoted horror followers who felt the necessity to see it on the large display screen for some motive. Both means, the tactic was about as profitable because the script’s try to justify its existence with a few of that candy Scream meta-horror, which is to say, not very profitable in any respect.