Amazon’s new headquarters: Time to crunch the numbers

At Amazon’s Day 1 company headquaters in Seattle. Hey Philadelphia, this might sometime be you!


James Martin/CNET

The mayor of Kansas Metropolis, Missouri, despatched out a press launch earlier this month to declare he’d purchased 1,000 gadgets on Amazon.com after which provided a stat, truth or story about his metropolis on every product’s overview web page.

“The concept was straightforward — make Kansas Metropolis essentially the most well-reviewed metropolis on Amazon,” Mayor Sylvester “Sly” James Jr. stated in a press release.

It was one in all many wacky and over-the-top responses from cities which are hoping to lure Amazon because the e-commerce big conducts a public seek for a second residence, dubbed Amazon HQ2. Tucson, Arizona, despatched a 21-foot saguaro cactus to the tech big. New York Metropolis lit a number of landmark buildings in “Amazon orange.” And the town of Stonecrest, Georgia, provided to rename part of itself Amazon, Georgia.

Now, with the subsequent leg of the Amazon lottery beginning Friday, lots of these attention-seeking stunts will in all probability come to an finish and the onerous numbers will take over. The deadline for cities’ submissions to snag Amazon HQ2 ends Thursday. Amazon plans to announce the profitable metropolis subsequent 12 months.

Whichever metropolis will get picked will possible see large adjustments, with Amazon planning to pour a complete of $5 billion into the brand new HQ over the subsequent 15 to 17 years and rent 50,000 workers. This second headquarters is predicted to match the dimensions of its present Seattle location, which incorporates 33 buildings, 40,000 workers and $three.7 billion in constructing and infrastructure investments. Amazon tallied the oblique investments within the Seattle economic system from its first headquarters within the tens of billions of .

Seattle officers have struggled with the Amazon search, apprehensive that the corporate will not develop or make investments as a lot in its residence metropolis. However on the identical time, candidate cities must weigh among the damaging elements of Amazon’s anticipated growth, together with heavier visitors, larger prices and rising rents. Additionally, whichever metropolis does win its bid for Amazon will possible pay up in tax breaks and different incentives to outpace the competitors.

Among the many greatest tax packages provided, Newark, New Jersey, proposed $7 billion in incentives. Amazon subsidiary Audible is headquartered there already.

Although Amazon has burdened that it might contemplate a broad vary of bidders throughout North America, the rankings company Moody’s provided its finest guesses for the highest contenders. It stated Austin, Texas, residence of Amazon-owned Entire Meals, was the probably choice when contemplating companies surroundings, human capital and different components.

Following Austin have been Atlanta; Philadelphia; Rochester, New York; and Pittsburgh.

We should always discover out subsequent 12 months whether or not Amazon does certainly resolve to land in any of these places. Within the meantime, maybe we’ll see just a few extra wacky stunts thrown in alongside the way in which.

‘Alexa, be extra human’: Inside Amazon’s effort to make its voice assistant smarter, chattier and extra such as you.

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